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Help us make Defrag better! Click on any of the events below to share your thoughts. Rypple provides regular, honest feedback and coaching that drives results and helps you improve. Learn more at Rypple.com.
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Tuesday,
November 10th, 2009 |
7:00pm
- ? |
Pre-conference
Sponsored Dinners |
Wednesday,
November 11th, 2009 |
7:30
to 5:00 |
Registration
Open
|
7:30
to 8:30 |
Danishes
and Coffee |
8:30
to 8:45 |
Opening
Remarks: Defrag 2009
Eric Norlin |
8:45
to 9:30 |
Defrag
Keynote: Be Soylent-Eat People
- Andy Kessler |
9:30
to 10:00 |
Defrag
Keynote: Social Boundaries - Lili Cheng,
Microsoft Research |
10:00
to 10:20 |
Morning
Break |
| 10:20
to 11:00 |
Problem-set:
Exploring unsolved, and newly discovered,
problems |
10:20
to 10:30 |
Problem
#1: Presented by Aaron Fulkerson, MindTouch |
10:30
to 10:40 |
Problem
#2: Presented by Tim Young, Socialcast |
10:40
to 10:50 |
Problem
#3: Presented by Eric Marcoullier, Gnip |
10:50
to 11:00 |
Problem
#4: presented by T.A. McCann, Gist |
11:00
to 11:20 |
Fragment:
Social Business - Stowe Boyd
|
11:20
to 12:20 |
Open
Space - Facilitated by Phil Windley |
12:20
to 1:00 |
Lunch
with Defrag Sponsors |
1:00
to 1:30 |
Networking
with Defrag Sponsors |
1:30
to 2:00 |
Defrag
Keynote: Smackdown - the 2009 Kedrosky Awards
- Guillaume Cohen, Reigning Champ; Aaron Levie,
Box.net;
Jason Lemkin, Echosign; Flip Kromer, Infochimps;
Paul Kedrosky, moderator |
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Afternoon
Topic Explorations |
2:00
to 3:00 |
Topic1:
Communication Metaphors |
Topic
2: Foundational Infrastructure and Enabling Technology |
2:00
to 2:10
POV 1 |
Activity
Streams:
Changing How We Forage for Information
- Tim Young, Socialcast |
Business
Agility with the Cloud
-
Matthew Taylor, Viawest |
2:10
to 2:20
POV 2 |
Why
Email's Not Going Anywhere
- Alexander Moore, Baydin |
Integrating
the Cloud: Past point
solutions to critical processes- Rick Nucci, Boomi |
2:20
to 2:30
POV 3 |
Email
- The Final Frontier
-
Michael Cerda, cc:Betty |
Virtual
file system and data aggregation to unify access
and overcome network barriers
-
Peter Chang, Leapfile |
2:30
to 2:40
POV 4 |
Unsolved
Opportunities in Email
- Matt Brezina, Xobni |
Making
the entire web semantic: Using an old concept to
power new technologies
- Shion Deysarkar, 80 legs |
2:40
to 3:00
|
Group
Discussion led by discussion catalyst
- Sameer Patel |
Group
Discussion led by discussion catalyst
- Laura Merling |
3:00
to 3:15 |
Afternoon
Break and Networking with Sponsors |
3:15
to 4:15 |
Topic
3: Social Media and Community |
Topic
4: Collaboration |
3:15
to 3:25
POV 1 |
Social
Networking & Social Media: Apples to apples
or apples to oranges?
- Luke Beatty, Associated Content |
Collaboration:
Why Where You Live Doesn't Matter Anymore
- Gabriel Blanc-Laine, qtask |
3:25
to 3:35
POV 2 |
Leveraging
organic processes:
the nature of social media
- Maggie Fox, Social Media Group |
The
Curse of Simple: Why Less Isn't
More in the Enterprise
- Arnulf Hsu, Central Desktop |
3:35
to 3:45
POV 3 |
Nerdherding
for Fun and Profit
- Andrea Baker, NavStar |
The
Human Movement: How Technology is Incorporating
the People Effect
-
Jen Grant, Box.net |
3:45
to 3:55
POV 4 |
Successfully
Deploying Social Media in Your Organization: Adoption,
Rollout, and Support
- Scott Welch, Open Text |
Speed
Dating SharePoint 2010 as Social Software
- Christian Finn, Microsoft
|
3:55
to 4:15 |
Group
Discussion led by discussion catalyst -Steve
Larsen |
Group
Discussion led by discussion catalyst
- Mark Koenig, Saugatuck Technology |
4:20
to 4:30 |
Fragment:
The Flow-Past Web - Kevin Marks |
4:30
to 4:40 |
Fragment:
Innovation Culture: Studying the effects of 20% time
-
Bill Arconati, Atlassian
|
4:40
to 5:00 |
Fragment:
The Rise of the Application Marketplace -
Danny Kolke, Etelos |
5:00
to 5:30 |
Defrag
Keynote: A Discussion between Chris and Chris -
Chris Sacca and Chris Shipley |
5:30
to 7:00 |
Evening
Reception and Networking with Sponsors |
Thursday,
November 12th, 2009 |
8:00
to 11:00
|
Registration
Open
|
8:00
to 8:30 |
Danishes
and Coffee |
8:30
to 8:45 |
Day
2 Begins: Eric Norlin |
8:45
to 9:15 |
Defrag
Keynote: Shake and Bake - Creating Products
and Business That Market Themselves
-
John Winsor, author SPARK and Baked-In |
9:15
to 9:30 |
Fragment:
The Synaptic Web
- Khris Loux |
9:30
to 10:00 |
Keynote:
On Social Business Design
- A Joint Presentation by Jeff Dachis, Dachis
Corporation and Tim Young, Socialcast |
10:00
to 10:15 |
Morning
Break |
10:15
to 10:45 |
Keynote:
Daring to Share: Adventures in Community Learning
with Podcasting @ Microsoft: Christian Finn,
Microsoft |
10:45
to 11:15 |
Defrag
Keynote: A Discussion of Discovery
vs. Search
- Buzz Bruggeman, moderator; Robert Scoble, Building
43; Scott Beaudreau, Microsoft |
11:15
to 11:30 |
Fragment:
Identity as a collaborative foundation
- Kim Cameron, Chief Architect of Identity, Microsoft |
11:30
to 12:00 |
Keynote
Panel: Is "Social Leverage" the next big
thing for VCs?
- Brad Feld, Roger Ehrenberg, Fred Wilson, Howard
Lindzon, Jim Tybur |
12:00
to 1:00 |
Lunch
and Networking with Defrag Sponsors |
| |
Afternoon
Topic Explorations |
1:00
to 2:00 |
Topic
1:
Listening, Learning and Emergence |
Topic
2: Conversations |
1:00
to 1:10
POV1 |
Online
Learning of the Future:
The Semantic Classroom
- Andrew Smith Lewis, Smart.fm |
Distributed
Conversations: Understanding where the other 80% went
- Ilya Grigorik, Postrank |
1:10
to 1:20
POV2
|
Feedback
is Fundamental:
Aha Moments in Performance
-
Daniel Debow, Rypple |
Which
Conversations Matter
- Aaron Gotwalt, CoTweet |
1:20
to 1:30
POV3
|
Closet
Mavens: Organically
Finding Today's SMEs
- Tony
Dunckel, Techsmith |
Utilizing
the Social Graph to
Surface Relevant Conversations
- Todd
Clayton, Chatterbox |
1:30
to 1:40
POV4 |
How
Heavy is the Internet?
-
Dan Neely, Networked Insights |
110
Facts you Didn’t Know about your
Readers-A study of reader profile data
- Greg Keller, Lijit |
1:40
to 2:00 |
Group
Discussion led by
discussion catalyst
- Ken Fromm |
Group
Discussion led by discussion catalyst
- Louis Gray |
| 2:05
to 3:00 |
Topic
3: Context and Analytics |
Topic
4: Leveraging the Open Web |
2:05
to 2:15
POV1
|
Social
Semantics: Putting Business
into Context
-
Felix Van de Maele, Collibra |
Web
factories: The Industrialization
of Content Creation
- Peter Sweeney, Primal Fusion |
2:15
to 2:25
POV2 |
Representing
Context: How Context Virtualization will Change the
Way We Deploy Identity, Security, and Services
- Michel Prompt, Radiant Logic |
Linked
Data Principles
- Paul Miller, Cloud of Data |
2:25
to 2:35
POV3 |
The
Forgotten Edge of the
Purpose-based Web
- Phil
Windley, Kynetx |
Finding
Real Gold with Open Data
- Svein-Magnus Sorensen, Objectware |
2:35
to 2:45
POV4 |
Turning
data into money intelligently
- fast, easy, flexible
- John Thompson, Kognitio |
|
2:45
to 3:00 |
Group
Discussion led by discussion catalyst
- Ian Glazer, Burton Group |
Group
Discussion led by discussion catalyst
-
Ben Kepes |
3:00
to 3:15 |
Afternoon
Break |
3:15
to 4:15 |
Topic
5: Sharing, Markets and People |
Topic
6: Real-time Web/Streams |
3:15
to 3:25
POV1 |
Prioritization
and Importance
- sharing in context
-
T.A. McCann, Gist |
Real-Time
Streaming Search
- Gerry Campbell, Collecta |
3:25
to 3:35
POV2 |
Social
Beans:
Skeleton Portability across websites
-
Emre Sokullu, Grou.ps |
Fathoming
the Deep Real-time Web
- Michael Franklin, Truviso |
3:35
to 3:45
POV3 |
Word-of-mouth
marketing: how we raised $100k for charity in 5 days
-
Jay Simons, Atlassian |
Social
Filtering
- Adam Hertz, TuneIn |
3:45
to 3:55
POV4 |
Recovery
2.0 or the return to business basics
- Guillaume Cohen, ScreenJelly |
.gov/.biz
2.0 - All About the Stream
- JB Holston, Newsgator |
3:55
to 4:15 |
Group
Discussion led by discussion catalyst
|
Group
Discussion led by discussion catalyst
- Laura Fitton |
4:20
to 5:00 |
Closing
Defrag Keynote: Cluetrain at 10 - JP Rangaswami,
Chris Locke, Doc Searls, Rick Levine |
4:55to
5:00 |
Closing
Comments |
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Conference
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