Tuesday,
November 16th, 2010 |
7:00pm
- ? |
Pre-conference
Sponsored Dinners |
Wednesday,
November 17th, 2010 |
|
Registration
Open
|
7:30
to 8:30 |
Danishes
and Coffee |
8:30 to 8:45 |
Opening
Remarks: Defrag 2010
- Eric Norlin |
8:45
to 9:15 |
The Deep History of Oral Culture and Social Networks
- Alex Wright (Author of Glut) |
|
On Innovation
- Vivek Wadhwa (UC-Berkeley, Duke, Harvard, and BusinessWeek) |
|
On Being A Corporate Renegade
- Laura Merling |
10:00
to 10:15 |
Morning
Break |
10:15
to 10:30 |
On Social Cognition
- Stowe Boyd |
10:30
to 10:45 |
This. Is. Sparta: Creating a culture of innovators
- Jay Simons |
10:45
to 11:15 |
On Exploration
- Esther Dyson |
11:15
to 11:30 |
Social Business: Phases, modes, and mechanics
- Jeff Dachis |
11:30
to 11:45 |
Privacy Is A Commodity, Not a Place
- Maggie Fox |
11:45
to 12:15 |
How We Filter 20,000 User Generated Submissions per Day
- Scott Porad (Cheezburger Network) |
12:15
to 1:00 |
Lunch
with Defrag Sponsors |
1:00
to 1:30 |
Networking
with Defrag Sponsors |
|
The Future of Social Analytics
- Dion Hinchcliffe |
|
Afternoon
Topic Explorations |
2:00
to 3:00 |
Topic 1:
Apps, Marketplaces
and Platforms |
Topic 2:
Analytics and BI |
Enterprise Irregulars:
Platform Shifts & Changes |
2:00
to 2:10
POV 1 |
The De-Pixelated Me:
-
TA McCann, Gist |
Dissecting Influence:
The Science and Analytics
Behind Powerhouse People
-
Philip Hotchkiss, Klout |
Social Platform Shifts and Their Impact on Business
-Allan Lepossky |
2:10
to 2:20
POV 2 |
Email as a Platform
- Isaac Saldana, SendGrid |
And Not Or: Intelligence Analytics
- Nathan Gilliat |
2:20
to 2:30
POV 3 |
Measuring the Communication Value of an Email
- Alex Moore, Baydin |
Developing Contextual
Social media Analytics
- Dave Angulo, Spot Influence |
2:30
to 2:40
POV 4 |
App Stores? We don't need no stinkin' App Stores!
- Greg Lowe, Alcatel-Lucent
|
Collaborative Analytics
- Erik Huddleston, Daschis Group |
2:40
to 3:00
|
Discussion led by
Robin Bordoli, Jive Software |
Discussion led by
- Erik Huddleston |
|
Afternoon
Break and Networking with Sponsors |
| |
Afternoon
Topic Explorations |
3:15
to 4:15 |
Topic 3:
Harnessing the Intelligence of the Crowd |
Topic 4:
Visualizations and Big Data |
Enterprise Irregulars:
Platform Shifts & Changes |
3:15
to 3:35
|
Searching the Future
- Christopher Ahlberg,
Recorded Future |
Big Data, Small Wallet: Google-scale systems on a shoestring budget
- Pete Warden |
Moving To The Cloud:
A Panel Discussion
Michael Krigsman |
3:35
to 3:55
|
Expertsourcing vs Crowdsourcing: How Experts Crowd Can Help you
Make Data Driven Decisions
- Niel Robertson, Trada |
Web spam:
Why the bad guys are winning
- Rich Skrenta, Blekko
|
3:55
to 4:15 |
Discussion led by
Roger Ehrenberg |
Discussion led by
Judi Clark |
4:20
to 4:40 |
Social Email:
Overcoming the Context
Switching Hurdle
- Yaacov Cohen |
Collaboration's Real Endgame: Linked Data and Search
- Scott Davis, Lyzasoft |
How Go-to-Market Strategies are Impacted by Platform Shifts
- Steve Mann |
4:40
to 5:00 |
Employing Semantics Across Activity Streams
- Chris Holmes, Meshin |
Social Networking
Beyond Blogs, Tweets
and Facebook Statuses
- Fernando Mesa, MarkLogic |
5:00
to 5:45 |
The $100,000 Lesson: Business Lessons from the World of Blackjack
- Jeff Ma (Inspiration for the movie, "21" and author of The House Advantage) |
5:45
to 7:00 |
Evening
Reception and Networking with Sponsors |
Thursday,
November 18th, 2010 |
8:00
to 11:00
|
Registration
Open
|
8:00
to 8:30 |
Danishes
and Coffee |
8:30
to 8:45 |
Day
2 Begins:
Eric Norlin |
8:45
to 9:15 |
On Knowing
- David Weinberger (Author, Everything is Miscenllaneous; Co-Author, The Cluetrain Manifesto) |
9:15
to 9:45 |
Monkeys and Typewriters and Data (Oh My!)
- Dr. Paul Kedrosky |
9:45
to 10:00 |
Scaling Technology Company Cultures
- Dan Portillo |
10:00
to 10:15 |
Morning
Break |
10:15
to 10:30 |
Innovators versus Innovation Cultures
- Sameer Patel |
10:30
to 10:45 |
Social Technology and Freedom at Work
- Mark Dowds |
10:45
to 11:15 |
Organizations Are Getting Dumber, and IT's to Blame
- Jeff Jonas (Chief Scientist, IBM) |
11:15
to 11:35 |
Documents in a Facebook Setting
- Christian Finn
|
11:35
to 11:45 |
API Futureshock
-Jud Valeski
|
11:45
to 12:00 |
Information Seen Through the Eyes of a Foodie
- JP Rangaswami
|
12:00
to 1:00 |
Lunch
and Networking with Defrag Sponsors |
| |
Afternoon
Topic Explorations |
1:00
to 2:00 |
Topic 1: Open, Closed and Cloudy |
Topic
2: Beyond Collaboration |
Enterprise Irregulars: Platform Shifts & Changes |
1:00
to 1:15
POV1 |
Exploring OpenStack
- Stephen Spector, Rackspace |
1:00
to 1:10
POV1 |
Why "simple" is a dirty
word in the enterprise.
And why this needs to change.
- Jen Grant, Box.net |
Rethinking the
Analytics Platform
- Charles Zedlewski, Cloudera |
1:15
to 1:30
POV2
|
What happened
to the data center?
Cloud & The Data Center
- Brady Ranum, ViaWest |
1:10
to 1:20
POV2
|
The Social Layer
- Ross Mayfield, Socialtext |
1:30
to 1:45
POV3
|
Open Data
- Gil Elbaz, Factual |
1:20
to 1:30
POV3
|
Making Office Social
- Christian Finn, Microsoft |
1:30
to 1:40
POV4 |
Forward Thinking in Gov 2.0
- Eric Sauve, Newsgator |
1:45
to 2:00 |
Discussion led by Ben Kepes |
1:40
to 2:00 |
Discussion led by
Larry Hawes |
| |
Afternoon
Topic Explorations |
| 2:05
to 3:00
|
Topic
3: The Social Customer |
Topic
4: Cracking Open the Data Backbone |
Enterprise Irregulars:
Platform Shifts & Changes |
2:05 to 2:15
POV1
|
Building a Successful Social Support Platform
- Mikkel Svane, Zendesk |
Building an API Ecosystem
- Laura Merling, Alcatel-Lucent |
A Talk about VRM
- Doc Searls |
2:15 to 2:25
POV2 |
|
KPIs for APIs: Avoiding Mismanagement and Disaster
- Brian Mulloy, Apigee |
2:25 to 2:35
POV3 |
When Users all Bring Their Own Devices to Work:
The Consumerization of IT
-Chris Fleck, Citrix |
Why We Need Active APIs
- Phil Windley, Kynetx |
2:35 to 2:45
POV4
|
Freemium is dead. Long live "Causium"
- Matt Hodges, Atlassian |
Whiskey, Tango, Foxtrot:
Understanding API Usage
- Clay Loveless, Mashery
|
2:45
to 3:00 |
Discussion led by
Esteban Kolsky |
Discussion led by
Steve Larsen |
3:00
to 3:15 |
Afternoon
Break |
| |
Afternoon
Topic Explorations |
3:15
to 4:15 |
Topic
5: Management |
Topic
6: Semantics and Meta-data |
Enterprise Irregulars:
Platform Shifts & Changes |
3:15
to 3:30
POV1 |
Integrating Timelines and Goals with the Data and Docs of Social Space
- Liz Pearce, Liquid Planner |
Defragging Defrag
- Anne Hunt, Primal |
Enterprise Innovation:
Challenge the Software
-
TA McCann, Gist
|
3:30
to 3:45
POV2 |
Trends in distributed service business management
- Steve Orenstein, Connect2Field |
Deep Inspection and the
The Mandate of Instant Insight
- Bob Smith, ISYS |
3:45
to 4:00
POV3 |
Last Night I Dreamt I was a Database
- Kamran Kashrani |
Building Enhanced Search Experiences That Improve ROI & Social Engagement
- Brian Cheek, TigerLogic |
4:00
to 4:15 |
Discussion led by
Sameer Patel |
Discussion led by
Archie Reed |
4:20
to 5:00 |
Tech Marketing, Usability, and Boomers
- Buzz Bruggeman (moderator); Steve Larsen
|
4:55 to 5:00 |
Closing Comments |
