Defrag Blog

#9: Grounded Optimism

by Eric Norlin on Sep.15, 2008, under conference topics, industry stuff

(This post continues my series of “10 reasons to come to Defrag.”)

Kara Swisher has posted an interesting article entitled, “Dear Web 2.0: It’s Still the Economy, Stupid!” In it, Kara rails against the seeming disconnect between the startups that launched last week, their valley backers, and the economic troubles at large. It is the kind of post that warms the cockles of my heart.

Everyone knows that the economy has been “rocky” (to say the least), but I think that folks that live in Colorado or Florida or Minnesota probably have a better sense of that than our counterparts in Silicon Valley. Still, innovation soldiers on. All of which brings me to reason #9 to come to Defrag….

While everyone else is focused on scarcity, limits and reduction (and reductionism), we’ll be turning our sights on abundance, overload and expansive new possibilities. Now, none of that is to say that we’re not “grounded in reality” — to the contrary, folks like Paul Kedrosky (a real “wall street” kinda guy) and Rich Hoeg (from Honeywell) ensure that we’re going to be grounded. But we’ll be grounded as we collectively work on solving the next big problems. You don’t come to Defrag to hear people give you answers. You come to Defrag to help phrase the question correctly. Bottom line: People at Defrag are directly connected to the economy (and mostly from outside of the Valley), but they also know that getting some strategic perspective is often the *best* thing you can do for your tactical inner-workings.

So leave the depressing pontifications to everyone else and come get optimistic with us. Times aren’t so tough that we can’t all still build something truly great. We’ll be digging in at Defrag.

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