Defrag Blog

Reason #8 to come to Defrag: An intimate setting.

There are lots and lots (and lots) of tech conferences. And it’s no secret that most of those are run by big media companies, while some of them are run by “independent conference organizers.” Defrag falls into the latter camp — probably more so than most. Which brings me to reason #8…

Most folks don’t realize that Defrag really is run by myself and my wonderful wife, Kim. We spend about 7 months out of the year ramping up toward Defrag. We tend to every detail, obsess over minutiae, and just flat out care. I think all of that contributes to what I would call “an intimate setting” at Defrag. My goal, when people show up at Defrag, is to have them feel relaxed, ready to learn, and -most importantly- wanting to get engaged in the conversation.

I’ve often told sponsors of Defrag that the thing they’ll notice right away is that they’ll end up involved in “intimate” conversations — or conversations with real depth. And I think that shows through in what our attendees bring to the table as well. Our part in this whole saga is making sure that no one at Defrag is “just a number” (or registration).

We work very hard to create the right atmosphere - and believe me when I say, nothing “just happens” — but I do believe that our level of obsession is directly related to the kind of experience you’ll have at Defrag. I hope you’ll join us.