Defrag Blog

I’ve got a couple of notes on a Friday morning, as we start the very early planning for Defrag:

1. I’m overjoyed to announce that Andy Kessler has agreed to be our opening keynote. Andy is, of course, a noted author and frequent contributor to the Op-Ed pages of publications like the Wall Street Journal. You will not want to miss the perspective Andy will bring to the Defrag discussion.

2. You might look at the Defrag homepage and wonder “what’s with that widget?” You know, the one that says “Discover who in your social network is a Defrag attendee.” I’m very happy to be working with EventVue as their alpha customer (alpha alpha - so be kind) around their new “Discover” service. The value proposition of Discover is simple — use it to find out who in your network is a defrag attendee, sign up to be notified when people in your network register for the conference (if you’d like), and receive special discount codes when you use the service. The premise, of course, being that one of the main factors in people’s decision making process around attending is knowing who *else* in their network is coming. We’re just now working on rolling Discover out (and I’m working with the EventVue guys around feedback, design changes, etc) - but I’d love to hear what you think.

3. Lastly, if you’re a sponsor of the recent Semantic Technology Conference or the upcoming Enterprise 2.0 conference, you’re eligible for a discount to sponsor Defrag. Defrag’s obviously a bit of a different animal - since we live at the intersections of a bunch of topics (including those two), and I really hope you’ll give us a look. Email me (enorlin AT mac.com) to find out more.