Defrag Blog

It occurred to me the other day that I’ve been in the conference business for 10 years now (HOLY CRAP!). Other than making me feel old(er), it makes me realize that I’m starting to get comfortable with some “patterns” that are common in the tech conference world. These common patterns include:

1. Press/Journalists register at the last minute (and yet, every year, PR people ask me who from the press side is coming a month out).

2. Registrations come in waves, with a big wave coming in the last two weeks.

3. People often plan their travel (hotel and flight) BEFORE they register for the conference.

And it’s #3 that I need to address today.

Defrag is at the Hyatt Regency Denver at the Convention Center (which was built new for the democratic national convention). It’s the newest hotel in town, and a great space - but as such, it hasn’t experienced any kind of economic downturn and regularly sells out.

We received word yesterday that our room block (the rooms we have set aside for defrag attendees) will be released on October 19th - after which your ability to get a room as a defrag attendee will be based purely on general availability. And here’s the thing - the hotel is looking at being FULL on the days over defrag.

In other words, book your hotel room NOW.

We do everything we can to make defrag an amazing experience for everyone that attends — trust me, you want to be at the hotel with us. Get your room reserved today.