Defrag Blog

It’s funny how your “pitches” change over time. When we started Defrag four years ago, my pitch (where “pitch” is “describe the show and it’s value”) went off on some tangent about global brainstorming sessions, and building technologies to accelerate the process of insight.

Now, my pitch goes something like this:

“Defrag’s all about the data. No matter what we do technologically (individually or in the enterprise), the end result is that we’re generating data at a greater volume and velocity. Defrag’s about the tools and technologies that help attack that problem-set. As such, Defrag sits at the intersection of topics like BI, enterprise 2.0, social business design, the semantic web, etc.”

Defrag really is the “strategic conversation” piece around all of this, and I think a pretty unique conference experience. And, after you’re done with Defrag, you can hit up Blur to find out about how interfaces are changing in the face of the data deluge, and then Glue to figure out the cloud-API infrastructure that you’ll need in actual implementations. Strangely, they’re like three pieces in the puzzle: strategic planning, on the edge interfaces, in the trenches development.

But first, let’s concentrate on Defrag! This week ends the early bird pricing, and truly, you’re gonna kick yourself if you don’t take advantage of it. Be sure to join us.