“The conference was excruciatingly well organized and yet relaxed and fun…”

K.G. Schneider, FreeRange Librarian

Agenda Subject to Change.

Monday, November 3rd, 2008
7:30 to 5:00

Registration Open

7:30 to 8:30
Continental Breakfast
8:30 to 8:45
Opening Remarks: Defrag 2008
Eric Norlin
8:45 to 9:30
Opening Keynote: Strategic Intuition and Defrag
Professor William Duggan, Columbia Business School and author of Strategic Intuition
9:30 to 10:15
Keynote 2: Around the Horn with Paul Kedrosky
John Kembel, HiveLive; Jeff Herman,
Fuser; Lou Paglia, SnagAJob.com; Guillaume Cohen, Veodia
10:15 to 10:30
Morning Break
10:30 to 11:00
Keynote 3: It's Always a Good Time to Start a Web Business
Howard Lindzon, Lindzon Capital Partners
11:00 to 11:30

Keynote 4: Getting Into the Flow Applications
Dick Hardt, Sxipper; Sam Huleatt, Workstreamer; Chris Shipley, moderator

Breakout 1
Breakout 2
11:30 to 12:15

Dis (and Re)-aggregating the Web:
T.A. McCann, Gist; Tom Keller, IntenseDebate; Daniel Ha, Disqus; Avinoam Rubenstain, my6sense, Deborah Schultz, moderator

Re-imagining the metaphors behind collaborative tools:
Buzz Bruggeman, moderator; Jay Simons, Atlassian; Bruce Henry, Liquid Planner; Aaron Fulkerson, Mindtouch; Steve Kickert, One Place

12:15 to 1:00
Lunch with Defrag Sponsors
1:00 to 1:30
Networking with Defrag Sponsors
1:30 to 2:00
Sponsor Challenge:
Paul Pedrazzi, Oracle
Breakout 1
Breakout 2
2:00 to 2:30

Connected Platforms for Connected Applications:
Ian Davis, Talis

The Democratization of Data: Kevin Merritt, blist

2:30 to 3:00
Social Search in the Corporate Environment:
Rich Hoeg, Honeywell
Knowledge Networking and Ambient Intimacy:
Nova Spivack, Radar Networks; Tim Young, Socialcast; Cedric Dupont, Google; Ross Mayfield, Socialtext; Perry Mizota, moderator
3:00 to 3:30
Afternoon Break and Networking with Sponsors
3:30 to 4:00
Is Collaboration Changing How We Consume (or Interact with) Analysis?
Jonathan Yarmis, AMR Research; Kathleen Reidy, 451 Group
Can Identity Become a Filter for Information Overload?
Ben Finkel, Fluther; Tony Haile, Chi.mp; Dick Hardt, Sxipper; Ian Glazer, Burton Group (moderator)
4:00 to 4:30
Deriving intelligence from distributed communities:
Dan Neely, Networked Insights; David VanHeukelom, IglooSoftware; Neil Beam, Lithium Technologies; Patrick Moran, Mzinga; Deborah Schultz, moderator

Enabling Entrepreneurships (and maybe changing the world) with Open Platforms
Greg Cohn, Yahoo!

4:30 to 5:00
Lifestreaming at the Edge Stowe Boyd
Unleashing the user generated content inside of enterprise apps:
Yatman Lai, Cisco; Puneet Gupta, Connectbeam
5:00 to 5:30
Keynote 5: Social Computing and the Enterprise:
Bridging the Gaps

Mark Koenig, Saugatuck Technology
5:30 to 7:30
Evening Reception and Networking with Sponsors
7:30 to ?
Birds of a Feather dinners around Defrag Topics - organized by Get Satisfaction
Tuesday, November 4th, 2008
8:00 to 11:00

Registration Open

8:00 to 8:30
Continental Breakfast
8:30 to 8:45
Day 2 Begins
Eric Norlin
8:45 to 9:30
Keynote 6: Harnessing the Implicit Value of the Social Graph:
Charlene Li
9:30 to 10:00

Keynote 7: Building Social Capital in an Enterprise:
Neeraj Mathur, CTO Office, Sun Microsystems

10:00 to 10:30
Morning Break
10:30 to 11:15

Keynote 8: Making the "Social" Web:
Kevin Marks, Google; Paul Downey, BT; Connie Bensen; Chris Shipley, moderator

Breakout 1
Breakout 2
11:15 to 12:00
Stream Computing: What to do when our ability to create data overwhelms
our ability to store
and analyze data

Jonathan Yarmis, AMR Research
Next-level discovery: Open Search, Semantic Search, etc: Bradley Allen, Siderean; Tom Chi, Yahoo!; Tom Tague, Thomson Reuters; Derek Murphy, Isys Software; Steve Larsen (moderator)
12:00 to 1:00
Lunch (with Sponsors)
Breakout 1
Breakout 2
1:00 to 1:45
Fixing Foundational Information Channels: Email, Calendars, RSS, etc. Ilya Grigorik, AideRSS; Yori Nelken, Timebridge; Deva Hazarika, ClearContext; Pete Warden; Jeff Nolan (moderator)
Finding Serendipitous Content Through Context
Andraz Tori, Zemanta; Matthew Colebourne, coComment; Garrett Camp, StumbleUpon; Chris Law, Aggregate Knowledge; Laura Fitton, moderator
1:45 to 2:30
Work like the Network: Organizational Structure in the Age of the Internet:
Lane Becker and Thor Muller, Get Satisfaction
Observing the Invisible Through Aggregating Information Tomography
Marty Betz, FirstRain
2:30 to 3:15
Pulling the threads
on user data

Daniela Barbosa, Dow Jones
Leveraging Data to form Closed-Loop Decision Processes:
Mayank Bawa, Aster Data
3:15 to 3:30
Afternoon Break
3:30 to 4:15
Enterprise Knowledge Evolution: Collaboration, User Feedback, and Social Networking Inside an Organization:
Under Sousveillance:
Personal Informatics &
Techniques of the Self

Brian Oberkirch
4:15 to 4:45
Keynote 9: Getting Sticky with Glue
Jud Valeski, Gnip; Geir Magnusson, 10Gen; Seth Levine, moderator
4:45 to 5:00
Closing Comments