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Tuesday, November 10th, 2009
7:00pm - ?
Pre-conference Sponsored Dinners
Wednesday, November 11th, 2009
7:30 to 5:00

Registration Open

7:30 to 8:30
Danishes and Coffee
8:30 to 8:45
8:45 to 9:30
9:30 to 10:00
Defrag Keynote: Social Boundaries - Lili Cheng, Microsoft Research
10:00 to 10:20
Morning Break
10:20 to 11:00
Problem-set: Exploring unsolved, and newly discovered, problems
10:20 to 10:30
10:30 to 10:40
10:40 to 10:50
10:50 to 11:00
11:00 to 11:20
Fragment: Social Business - Stowe Boyd
11:20 to 12:20
Open Space - Facilitated by Phil Windley
12:20 to 1:00
Lunch with Defrag Sponsors
1:00 to 1:30
Networking with Defrag Sponsors
1:30 to 2:00
Defrag Keynote: Smackdown - the 2009 Kedrosky Awards
- Guillaume Cohen, Reigning Champ; Aaron Levie, Box.net;
Jason Lemkin, Echosign; Flip Kromer, Infochimps; Paul Kedrosky, moderator
 
Afternoon Topic Explorations
2:00 to 3:00
Topic1: Communication Metaphors
Topic 2: Foundational Infrastructure and Enabling Technology
2:00 to 2:10
POV 1
Business Agility with the Cloud
- Matthew Taylor, Viawest
2:10 to 2:20
POV 2
Why Email's Not Going Anywhere
- Alexander Moore, Baydin
2:20 to 2:30
POV 3
Email - The Final Frontier
- Michael Cerda, cc:Betty
2:30 to 2:40
POV 4
2:40 to 3:00
3:00 to 3:15
Afternoon Break and Networking with Sponsors
3:15 to 4:15
Topic 3: Social Media and Community
Topic 4: Collaboration
3:15 to 3:25
POV 1
3:25 to 3:35
POV 2
3:35 to 3:45
POV 3
Nerdherding for Fun and Profit
- Andrea Baker, NavStar
3:45 to 3:55
POV 4
3:55 to 4:15
Group Discussion led by discussion catalyst
- Mark Koenig, Saugatuck Technology
4:20 to 4:30
4:30 to 4:40
Fragment: Innovation Culture: Studying the effects of 20% time - Bill Arconati, Atlassian
4:40 to 5:00
Fragment: The Rise of the Application Marketplace - Danny Kolke, Etelos
5:00 to 5:30
5:30 to 7:00
Evening Reception and Networking with Sponsors

 

Thursday, November 12th, 2009
8:00 to 11:00

Registration Open

8:00 to 8:30
Danishes and Coffee
8:30 to 8:45
Day 2 Begins: Eric Norlin
8:45 to 9:15
9:15 to 9:30
9:30 to 10:00
Keynote: On Social Business Design
- A Joint Presentation by Jeff Dachis, Dachis Corporation and Tim Young, Socialcast
10:00 to 10:15
Morning Break
10:15 to 10:45
10:45 to 11:15
Defrag Keynote: A Discussion of Discovery vs. Search
- Buzz Bruggeman, moderator; Robert Scoble, Building 43; Scott Beaudreau, Microsoft
11:15 to 11:30
Fragment: Identity as a collaborative foundation
- Kim Cameron, Chief Architect of Identity, Microsoft
11:30 to 12:00
Keynote Panel: Is "Social Leverage" the next big thing for VCs?
- Brad Feld, Roger Ehrenberg, Fred Wilson, Howard Lindzon, Jim Tybur
12:00 to 1:00
Lunch and Networking with Defrag Sponsors
 
Afternoon Topic Explorations
1:00 to 2:00
Topic 1: Listening, Learning and Emergence
Topic 2: Conversations
1:00 to 1:10
POV1
1:10 to 1:20
POV2
Which Conversations Matter
- Aaron Gotwalt, CoTweet
1:20 to 1:30
POV3
1:30 to 1:40
POV4
How Heavy is the Internet?
- Dan Neely, Networked Insights
1:40 to 2:00
2:05 to 3:00
Topic 3: Context and Analytics
Topic 4: Leveraging the Open Web
2:05 to 2:15
POV1
2:15 to 2:25
POV2
Linked Data Principles
- Paul Miller, Cloud of Data
2:25 to 2:35
POV3
Finding Real Gold with Open Data
- Svein-Magnus Sorensen, Objectware
2:35 to 2:45
POV4
2:45 to 3:00
3:00 to 3:15
Afternoon Break
3:15 to 4:15
Topic 5: Sharing, Markets and People
Topic 6: Real-time Web/Streams
3:15 to 3:25
POV1
Real-Time Streaming Search
- Gerry Campbell, Collecta
3:25 to 3:35
POV2
Fathoming the Deep Real-time Web
- Michael Franklin, Truviso
3:35 to 3:45
POV3
Social Filtering
- Adam Hertz, TuneIn
3:45 to 3:55
POV4
3:55 to 4:15
4:20 to 5:00
Closing Defrag Keynote: Cluetrain at 10 - JP Rangaswami, Chris Locke, Doc Searls, Rick Levine
4:55to 5:00
Closing Comments

 

 

 
 

 

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